Amanda Hoang

Digital Strategist | Foodie Extrordainaire | Panda Bear

About


I am a recent graduate of St. Edward’s University in Austin, Texas with a degree in Digital Media Management and a minor in Communication. I have a great passion for technology or advertising. A self-starter, motivator and hard worker, I absolutely love exploring trends in technology and learning how to optimize the offline and online space. I have a strong familiarity with key social platforms including Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+ and Pinterest.

As a hard-working, industrious, and detail-oriented professional, I enjoy producing high quality work and results. I have excellent communication skills, both verbal and written. Other interests of mine include discussing and analyzing data and numbers, playing dress up, snapping foodie pictures and running marathons.

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Education

BBA Digital Media Management
Minor; Communication
St. Edwards University
Austin, Texas

GRADUATING IN MAY 2014
IN PROGRESS



Work


Social Media Community Manager

Mason Zimbler

Managing Time Warner Cable Business Class owned social media channel. Applying insights driven by social data and analytics to help guide client’s social strategy and enhance customer insights. Leading multiple social campaigns highlighting small businesses, customers, sponsored updates and live events.


May 2014 - Present


Experience & Insights Intern

GSD&M

Conducting market, trends, data and information analysis. Creating actionable insights for planners, account service and media departments. Online field research and competitive landscape research for current clients (Lennox, John Deere, Pacifico, RadioShack) and new business. Reviewing and analyzing analytics and content for optimization and strategic opportunities to improve within. Writing marketing POVs and presentation development.


September 2013 - May 2014

Digital Strategy Intern
Mason Zimbler

Focused within the strategy team: social media, digital media and traditional planning. Assisted with the development of strategy efforts including social media listening and analytics, social media strategy, competitive analysis, community management, media research & planning and customer research. Collaborated on the social media audit for Austin Children Shelter, Century Link and IBM.

May 2013 - August 2013

PR Intern
Cultivate Public Relations

Created/updated media contact lists, developed pitches and press releases. Assisted with social media presence. Managed clients by press tracking, reporting and assisted at some off-site events as needed. Provided administrative work as well as composed, edited, distributed media & marketing materials.

January 2013 - May 2013

GA & HR Intern
Texas Monthly

Managed internship paperwork, applications, orientation, internship fairs, recruitment events & completed various administrative tasks for the Texas Monthly office.

August 2012 - December 2012

Managing Editor of TX Style
Texas Monthly

Created and administered TX Style site content. Managed the site’s shopping app through rewardStyle. Liaison between various local fashion bloggers.

August 2012 - December 2012

Marketing Intern
MapMyFitness

Provided support to the marketing team by working on a variety of projects including: promotional events, interest research, social media content development and e-newsletter content development. Assisted with the coordination of the online store through customer service. Elementary web analytics. Created copy and graphics for emails, online newsletters and other online projects. Developed new static and interactive web content. Online content management for the Tour de Challenge by NBC Sports.

May 2012 - August 2014


Skills


Radian6 / Google Analytics / Traackr / Spredfast / Microsoft Office / Salesforce / Zendesk / Sendgrid / Django / Magento / Eloqua / Hootsuite / Right Intel / Google Trends & Wildfire


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